Scope
Our partnership with PACE Engineering has been a collaborative effort to bring their story and values to life through thoughtful, on-brand creative. We led a full rebrand—including logo design, visual identity, and the development of a clear, authentic brand voice. We also helped craft and train a custom AI chatbot to support internal content creation with consistent messaging.
Additional work included a new website, brand photography, B-roll video, redesigned print materials (newsletters, rack cards, trifolds), a custom holiday card, and flexible social media templates. To ensure long-term usability, we organized all creative assets into an easy-to-access archive for the PACE team.
Logo Design
Inspired by PACE Engineering’s nearly 50-year history, we created a legacy logo designed for a new generation. The updated mark honors the firm’s longstanding reputation while introducing a modern, professional look that reflects where PACE is headed. It’s a balance of heritage and growth—built to carry the brand forward.
Web Design
We designed and developed a modern, user-friendly website for PACE Engineering that highlights their services, projects, and company culture. The site was built to reflect the professionalism and integrity of the firm, with clear navigation, engaging visuals, and a strong focus on showcasing the people behind the work. Strategic SEO efforts were implemented to enhance discoverability and relevance.
Photography
Our photography focused on capturing the everyday operations and down-to-earth spirit of the PACE Engineering team. Moving away from traditional, posed imagery, we highlighted real moments and real people—showcasing the approachable, hardworking culture of the firm. The photos were used across the website and social media to give a more authentic look into life at PACE.
Print Collateral
We created a cohesive set of print materials for PACE Engineering, including a redesigned yearly newsletter, updated trifold brochure, and program-specific rack cards. Each piece was designed to align with the new brand, making information easy to access while visually communicating PACE’s professionalism and people-first approach. These materials support outreach, recruitment, and client communications across a range of settings.
Holiday Card Design
We designed a custom Christmas card and matching envelope for PACE Engineering to help them share seasonal greetings with clients and partners. The card reflected the firm’s brand while adding a personal, thoughtful touch—celebrating relationships and reinforcing a sense of community during the holiday season.
Social Media Templates
We developed a suite of branded social media templates for PACE Engineering, tailored for both Instagram and LinkedIn. Designed to be flexible and easy to use, the templates support a range of content—from project highlights to team updates—while maintaining a consistent visual identity. To streamline access and workflow, all templates and related creative assets were organized into a centralized, easy-to-navigate archive, making it simple for the PACE team to update and deploy content as needed.
B-Roll Video
We captured a library of B-roll footage for PACE Engineering, showcasing daily operations, team collaboration, and project work in action. The footage was color-corrected and delivered for flexible use across social media, the website, and other marketing efforts—providing authentic, high-quality visuals to support the brand’s storytelling and outreach.
