The Corning CTE project brought together logo design, website development, video, photography, and event materials like pull-up banners to showcase the district’s Career Technical Education programs. With a bright, approachable look aligned to California’s state pathway colors, the brand was built to feel both modern and flexible. Visual storytelling played a key role, helping bring the real impact of Corning CTE to life.
Logo & Brand
This bold and modern logo was designed for the Career Technical Education (CTE) program at Corning Union High School. The design features a strong, stylized cardinal—pulled from the school mascot—paired with streamlined, forward-leaning typography that suggests momentum, progress, and purpose. The dynamic shape and sharp angles of the “CTE” lettering reflect the hands-on, future-focused nature of the program, while the vibrant red color reinforces school pride and visibility. This logo was created for use across a range of media, from print materials to signage and digital platforms, and helps unify the identity of Corning’s CTE pathways under one recognizable visual mark.
Photography
Professional photography played a key role in capturing the hands-on nature of Corning’s CTE pathways. By showcasing real students in real learning environments—whether welding, designing, or working with animals—the photos help communicate the depth and diversity of opportunities available. These authentic visuals not only highlight the skills being taught but also help parents and students better understand the pathways and envision themselves in them, making CTE feel more accessible, inspiring, and real.
Website Development
The website was designed to serve as an inviting, easy-to-navigate hub for Corning’s CTE programs. Built with students and parents in mind, it highlights each pathway with clear visuals, engaging content, and straightforward language. The design reflects the bright, energetic brand while keeping functionality front and center—making it easy to explore opportunities, understand career connections, and take the next step. Whether viewed on a phone or desktop, the site helps elevate CTE’s presence and ensures families can quickly find the information they need.
Video Content
Video production was a vital part of bringing Corning’s CTE programs to life. Through short, dynamic clips featuring students, instructors, and real classroom experiences, the videos showcase the excitement and relevance of each pathway. These stories help illustrate not just what students do, but why it matters—connecting learning to real careers and futures. For both parents and students, the videos offer an engaging way to understand the value of CTE and the many opportunities it creates.